Advertising is everywhere, and recognizing persuasive communication and analyzing its purpose and effect is a vital skill. Graydon explores the eye-catching world of advertising, from the first surviving handbill printed in 1472 to product placement in movies, as well as some of the laws that govern advertising. Thought-provoking activities encourage youngsters to examine television commercials for gender bias, write companies whose ads seem questionable, search for product placement in movies, compare generic to name brand products, and more.